WildTangent Media is a digital media advertising platform that connects brands with a highly engaged audience of 175 million consumers across desktop, social, and mobile platforms. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.
#PLAY HAPPY AQUARIUM ON FACEBOOK FREE#
The service also offers social games and free online games.
#PLAY HAPPY AQUARIUM ON FACEBOOK FOR FREE#
Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the purchase price, or buy them outright. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. WildTangent ( operates a cross device games service that allows consumers around the world to access games through one convenient Games App. For more information, please visit About WildTangent The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of $3.4 billion and approximately 675 employees. Media Agency of the Year by Adweek/Brandweek/Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. Horizon Media was chosen as 2011 Independent Media Agency of the Year by MediaPost, 2010 U.S. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. is the largest independent media services company in the world. StarKist has a robust online community with more than 160,000 Facebook Fans. The brand has made digital marketing one of the centerpieces of its new "Thanks Charlie" ™ campaign. The integration is part of the brand's digital program for the Lenten season, which also includes a weekly sweepstakes on their Facebook page. The goal of StarKist's integration with Happy Aquarium is to educate consumers on their Shelf Stable line of StarKist Flavor Fresh Pouches. "By offering users the opportunity to earn Charlie the Tuna's bubble blowing character for free, the brand is able to educate consumers about their Pouch products while having fun with consumers the same time." "With 3 million monthly active users and an audience of over 70% women, Happy Aquarium is an ideal platform to reach female players who look to casual games for the relaxation it provides in their busy lifestyles," said Rob Kalman, Brand Group Director at Horizon Media. The result is a value exchange that benefits the advertiser and the game player. With WildTangent Media's BrandBoost program, advertisers such as StarKist can offer a desired branded item for free in exchange for engagement. In-game items are often purchased by consumers to enhance gameplay.
Players enjoy being rewarded as it makes their gameplay more enjoyable." "Games provide a captive audience in the lean forward position so the opt-in ad messages prior to gameplay are not interruptive, but rather a part of the overall experience. "Branded virtual items are on the rise in social games because of their positive connection between players and brands," said Mark Donohue, SVP of Media Ad Sales at WildTangent Media. "We understand that our target female consumer is an avid social gamer and our Happy Aquarium integration allows consumers to engage with one of their favorite icons while we educate them on the benefits of our StarKist Flavor Fresh Pouch." "Charlie the Tuna is one of the most beloved advertising icons of all time, and we wanted to provide our target consumers with the opportunity to interact with him directly," said Jennifer Albert, Director of Marketing at StarKist. This is the first time that Happy Aquarium has integrated a branded character into the game. Once consumers have unlocked Charlie, they will be able to add him to their fish tanks and have him interact with the other fish in their tank.
When players engage with a 15-second video ad about StarKist's Shelf Stable line, they can unlock Charlie into their aquarium for free and care for him as their new pet fish. 28, 2012 /PRNewswire/ - Charlie® the Tuna makes his debut as a free in-game item for Crowdstar's Happy Aquarium game on Facebook.
0 kommentar(er)
